Pub Grub: But I Have A Web Site

A friend of mine is a successful criminal defense attorney who I was hoping to land as a client.

"I have a web site." he told me as he turned me down flat.

I reminded him that I could help him establish himself as an expert on criminal law, as I did when I was a reporter and called him frequently for his opinion on cases.

"You know, no one has done that since you left the media, " he said, as his closest competitor walked by the window.

Aha!

Web sites are a necessary tool, but they are just one tool in the publicity toolbox. As I'm fond of saying, if a tree falls in the woods and no one is there to hear it does it make a sound?

If you were looking for representation by my friend and Google-searched criminal defense attorneys, you may very well find his firm at the top of the list, but you would also find numerous others. All would claim that they could represent you in everything from homicide to drunk driving, but how would you know who was the best?

By increasing my friend's visibility through media interviews, advertising, a blog, and news releases, his potential clients would remember his name, view him as an expert in his field, and would not only his web site in a Google-search, they'd be more likely to click on his name. Plus, in whatever media he did he could, and should, push his web site for more information.

Increasing visibility for you, your project, business, or organization requires a multi-level, structured approach. You wouldn't just have a hammer in your toolbox, you need screwdrivers, wrenches, pliers, and levels, too.

Contact Jennifer Miller Media today to build your public profile. (Or go to my web site: jennifer-miller-media.com)