Pub Grub: Food For Thought About Publicity

For advertising you pay; for publicity you pray! Alyson Dutch, Publicist

Our culture derides publicity hounds, yet enables them by consuming their publicity.

But in the right hands, publicity can do more for you, your product, your service, business or organization than any amount of advertising you can buy.

In her wonderful book, "Selling Yourself Without Selling Your Soul", Author Susan Harrow shares 16 ways publicity can help you. Here's a partial list:

1. "Publicity markets your services more effectively than advertising or your parents."
2. "Publicity gives you instant credibility."
3. "Publicity distinguishes you from your competition."
4. "Publicity gives the perception you're the expert."
5. "Publicity can diminish stereotypes."
6. "Publicity begets more publicity."

Publicity doesn't mean making a spectacle of oneself to get attention (although that does work--sometimes). It's a smart approach to getting your message to the right people at the right time and in the right way.

For ways to get started on the right path toward publicity, go to my website: jennifer-miller-media.com.