Good publicity puts your best foot forward, telling the world who you are. But how you arrive at that message depends on asking yourself, "Who AREN'T you?"
Think about it. It's not so easy, is it?
But by exploring who you aren't, it's much easier to answer the question, "Who Am I?"
Are you a hawk or a dove?
Do you think bigger is better or do you believe less is more?
Are you a pragmatist or a dreamer?
Those are just a couple of the soul-searching questions you should ask yourself, whether it be for building your business, or while going through the hopefully non-stop construction of your character. Knowing who you aren't prevents you from doing or saying those things that aren't in line with who you really are--as an individual or team.
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