Pub Grub: But I Have A Web Site

A friend of mine is a successful criminal defense attorney who I was hoping to land as a client.

"I have a web site." he told me as he turned me down flat.

I reminded him that I could help him establish himself as an expert on criminal law, as I did when I was a reporter and called him frequently for his opinion on cases.

"You know, no one has done that since you left the media, " he said, as his closest competitor walked by the window.

Aha!

Web sites are a necessary tool, but they are just one tool in the publicity toolbox. As I'm fond of saying, if a tree falls in the woods and no one is there to hear it does it make a sound?

If you were looking for representation by my friend and Google-searched criminal defense attorneys, you may very well find his firm at the top of the list, but you would also find numerous others. All would claim that they could represent you in everything from homicide to drunk driving, but how would you know who was the best?

By increasing my friend's visibility through media interviews, advertising, a blog, and news releases, his potential clients would remember his name, view him as an expert in his field, and would not only his web site in a Google-search, they'd be more likely to click on his name. Plus, in whatever media he did he could, and should, push his web site for more information.

Increasing visibility for you, your project, business, or organization requires a multi-level, structured approach. You wouldn't just have a hammer in your toolbox, you need screwdrivers, wrenches, pliers, and levels, too.

Contact Jennifer Miller Media today to build your public profile. (Or go to my web site: jennifer-miller-media.com)

Pub Grub: Oh, no you aren't!

Good publicity puts your best foot forward, telling the world who you are. But how you arrive at that message depends on asking yourself, "Who AREN'T you?"

Think about it. It's not so easy, is it?

But by exploring who you aren't, it's much easier to answer the question, "Who Am I?"

Are you a hawk or a dove?

Do you think bigger is better or do you believe less is more?

Are you a pragmatist or a dreamer?

Those are just a couple of the soul-searching questions you should ask yourself, whether it be for building your business, or while going through the hopefully non-stop construction of your character. Knowing who you aren't prevents you from doing or saying those things that aren't in line with who you really are--as an individual or team.

Pub Grub: Food For Thought About Publicity

For advertising you pay; for publicity you pray! Alyson Dutch, Publicist

Our culture derides publicity hounds, yet enables them by consuming their publicity.

But in the right hands, publicity can do more for you, your product, your service, business or organization than any amount of advertising you can buy.

In her wonderful book, "Selling Yourself Without Selling Your Soul", Author Susan Harrow shares 16 ways publicity can help you. Here's a partial list:

1. "Publicity markets your services more effectively than advertising or your parents."
2. "Publicity gives you instant credibility."
3. "Publicity distinguishes you from your competition."
4. "Publicity gives the perception you're the expert."
5. "Publicity can diminish stereotypes."
6. "Publicity begets more publicity."

Publicity doesn't mean making a spectacle of oneself to get attention (although that does work--sometimes). It's a smart approach to getting your message to the right people at the right time and in the right way.

For ways to get started on the right path toward publicity, go to my website: jennifer-miller-media.com.